Facebook Metrics

Overview

My posts for the last week were less engaging than posts in previous weeks due to the content—People responded in higher numbers to content that was personal, had a human interest and was visually appealing.

Again, my reach and engagement was higher with personal posts.

Page View Activites

Page "likes" were few at first then as content was posted and people engaged, "likes" increased.

I only had one "unlike" throughout the semester. I didn't have a steady increase in overall "likes", however, due to the type of Facebook page it is (community). If I was managing this page for business, I would push more personal content and encourage users to comment and share posts more. With that in mind, my new goal is to develop an interactive "fan" base—a community connecting with one another by way of the page.

I thought it interesting that I had page likes come directly from user searches (see image below). I always smiled when I had a page like from a person whose name I didn't recognize. It showed me that, even though this page was started for this class, if I continue to post content after school's out, I could very well reach a community who has a tie to autism.

I did my own search for "Autism" and was happy to discover that my page appeared in the search.

The most people one of my posts reached was more than 200.

Although I didn't have as much engagement as I hoped for, I did have a few comments and shares throughout the semester, mostly family members and close friends of my brother Cody.

Media Consumption

My day-to-day reach was staggered due to the content posted. When the numbers were high, it was due to a post that either had a photo or story of Cody ("Meet Me Monday") or was an inspiring image alongside an uplifting quote ("Wordless Wednesday").

Most people were reached by my posts from 9 a.m. to 9 p.m. I changed the times that I would post content often, trying to figure out the best time to post to get the highest reach/engagement. If I posted too early or too late, few were interested in engaging.

The post with the highest reach above was a "Meet Me Monday" where I provided a fun-fact about Cody alongside a photo of him.

The posts with the highest reach above were two "Meet Me Mondays" and an inspiring image ("Wordless Wednesday") alongside an uplifting quote.

Another engaging "Meet Me Monday" post

User Demographics

My fan base consisted mostly of women.

Most fans were from the U.S. and in Utah and its bordering states, as well as Oregon (where family members live). 

Summary Analysis 

All in all, my campaign plan went better than I initially thought. Because autism doesn't directly affect every person, I was weary on how well my page would do. I knew I would have a few limitations, the most apparent being how to get "likes" aside from family and friends, but I did my best with those limitations in mind.

One of my goals was to get people involved in conversation—I tried to do this with my "Sibling Sunday" posts where I posted a question for discussion. However, I found that people weren't interested in discussing their siblings, and the reason for that is due to the fact that most of the people who "liked" the page were family members who had similar stories as I did or friends who didn't have a sibling connection to someone with autism. 

The most apparent trends with my page were the high engagement level during "Meet Me Mondays" and other personal posts. People love to hear real-life stories, and I was able to engage more people when I included that human-interest element into my posts. 

With this information, if I am to continue this Facebook page, I will tweak the type of content I post to allow for this level of higher engagement. I was posting on an every-other-day schedule, trying to provide my audience with consistent information, however, I think it will be more beneficial and my reach will be larger if I post less (maybe once a week) but post personal stories and pictures instead. 

Assuming my audience will become more engaged by this, I will begin to share stories of others' loved ones, including their trials and triumphs and letting others know they aren't alone, as this was the goal I had in mind from day one.

Contextual Impact - Final

#LDSConf

While I usually find my eyes (and mind) wandering during General Conference, this time I found my eyes glued to the screen—particularly the bottom left corner.

#LDSConf stood out in small white letters.

As LDS Living called it, "this funny little word" on the screen caught more attention than perhaps the conference speakers themselves.

Though some used the paper-and-pen approach to jot down notes as the speakers talked, others took advantage of Twitter’s 140-characters to share their notes with others—as #LDSconf attests.

The Church of Jesus Christ of Latter-day Saints held its 184th General Conference on April 6, with more than 21,000 members (cultural) viewing the session in person in Salt Lake City (physical). However, the messages delivered weren't heard by just the ears in the room—social media provided a "global gathering" (physical, cultural) for members and non-members alike, as Church leaders hoped and LDS Living reiterated. 

Religion Dispatches journalist Joanna Brooks stated: "When I was a kid, Conference was broadcast global by satellite. Now, we get it on-line (physical), simulcast in dozens of languages (cultural) ...and thousands worldwide follow and run their own live commentaries" (social, psychological), a couple of which are pictured below, courtesy of Utah Valley 360:

"This year, the Church officially released recommended hashtags for each member of the First Presidency, Quorum of the Twelve Apostles, and other major Church leaders," LDS Living stated. They actually published an entire page of Mormon Hashtag Recommendations. And, to stay in the know of these hashtags, LDS Living compiled 19 Must-follow LDSConf Social Accounts & Trends—a "#LDSConf Cheat Sheet with accounts and hashtags you've simply got to follow..." (social)

Among the 19 must-follow social media sites were Tumblr, Twitter, Instagram, Pinterest and Facebook. (physical)

By Sunday's afternoon session (temporal), "the number of tweets on Twitter using the hastag #ldsconf was in the thousands"(cultural), Daily Herald stated. "Those listening to conference spent time during each session posting tweets on their favorite quotes (psychological) from the speakers at a pace of approximately 30 tweets every few seconds." (temporal)

But this wasn't the first time (temporal) Church leaders encouraged the use of social media during Conference. "Last October, 155,000 tweets (social) related to general conference were posted," Meridian Magazine stated.

According to Religion Dispatches, in 2011 "...LDS First Presidency member Dieter F. Uchtdorf openly advocated digital media use in the service of Mormon messaging (cultural). LDS Media Talk encouraged members to remember Uchtdorf's words, part of which are quoted below:

"With so many social media resources and a multitude of more or less useful gadgets at our disposal, sharing (social) the good news of the gospel is easier (temporal) and the effects more far-reaching (cultural) than ever before. My dear young friends, perhaps the Lord’s encouragement to 'open [your] mouths' might today include 'use your hands' to blog and text message the gospel to all the world!" (physical)

Two years before that (temporal), a group of Twitter users referred to themselves as a "Twitter Stake" (cultural, psychological) and used (and continue to use today) the hashtag #twitterstake as an indexing tool and way to connect (social) "people of all ages and backgrounds (cultural) [who] have embraced this technology", stated David Politis of Politis Communications. 

Although my initial reaction to Twitter Stake was laughter, I quickly realized it wasn't funny but rather brilliant instead (psychological). The publicity efforts of the LDS Church to use and encourage members to also use social media is a world-reaching (physical, cultural) campaign. As stated above, 155,000 tweets (social) related to General Conference were posted last October (temporal)—but that number is small compared to the number of people the Church potentially reached on social media, including members and non-members. (cultural, psychological)

Even though it was the "funny little word" on the bottom left of the TV screen that initially caught my attention, it was the Instagram (physical, social) users I follow that retained my attention:

Left: A Utah-based donut shop reached at least 403 people within 51 minutes. (social, temporal, psychological)

Right: Deseret Book reached at least 274 people by 9 that evening. (social, temporal, psychological)

Left:

A handmade clothing shop reached at least 321 people within 2 hours. (social, temporal, psychological)

Right: A graphic designer, who created the Rhonna Designs App, reached at least 396 people with her own post within 27 minutes and at least 72 people who used her app to create their own memes about Conference. (social, temporal, psychological)

With just four Instagram posts within a 3-hour period, at least 1,394 people were reached. (social, temporal, psychological)

And as Sunday's afternoon session began, there were already 32,670 #ldsconf hashtags. (social, temporal)

As stated by Brooks, "With a legion of volunteer-developed LDS apps blazing the AppStore, a YouTube channel that draws four times more traffic than the Vatican's, and a web 2.0 savvy institutional site, Mormon.org (physical), driven by individually uploaded member-profiles (social), the LDS Church and its US membership (cultural) is probably the most digitally networked religious group in the world." 

Contextual Impact - Draft

#LDSConf

While I usually find my eyes (and mind) wandering away from the TV screen during General Conference, this time I found my eyes glued to the screen—particularly the bottom left corner.

#LDSConf stood out on the screen in small white letters.

As LDS Living called it, "this funny little word" on the screen caught more attention than perhaps the conference speakers themselves.

Though some used the paper-and-pen approach to jot down notes, others took advantage of Twitter’s 140-characters to share their notes with others—as last weekend’s #LDSconf attests.

Physical 

The Church of Jesus Christ of Latter-day Saints held its 184th General Conference last weekend, with more than 21,000 members viewing the session in person. However, the messages delivered weren't heard by just the ears in the room—social media provided a "global gathering" for members and non-members alike, as Church leaders hoped and LDS Living reiterated. 

Religion Dispatches journalist Joanna Brooks stated: "When I was a kid, Conference was broadcast global by satellite. Now, we get it on-line, simulcast in dozens of languages...and thousands worldwide follow and run their own live commentaries", a couple of which are pictured below, courtesy of Utah Valley 360:

Temporal & Social

"This year, the Church officially released recommended hashtags for each member of the First Presidency, Quorum of the Twelve Apostles, and other major Church leaders," LDS Living stated. They actually published an entire page of Mormon Hashtag Recommendations. And, to stay in the know of these hashtags, LDS Living compiled 19 Must-follow LDSConf Social Accounts & Trends—a "#LDSConf Cheat Sheet with accounts and hashtags you've simply got to follow..."

Among the 19 must-follow social media sites were Tumblr, Twitter, Instagram, Pinterest and Facebook. 

By Sunday's afternoon session, "the number of tweets on Twitter using the hastag #ldsconf was in the thousands", Daily Herald stated. "Those listening to conference spent time during each session posting tweets on their favorite quotes from the speakers at a pace of approximately 30 tweets every few seconds."

But last weekend wasn't the first time Church leaders encouraged the use of social media during Conference. "Last October, 155,000 tweets related to general conference were posted," Meridian Magazine stated.

According to Religion Dispatches, in 2011 "...LDS First Presidency member Dieter F. Uchtdorf openly advocated digital media use in the service of Mormon messaging. LDS Media Talk encouraged members to remember Uchtdorf's words, part of which are quoted below:

"With so many social media resources and a multitude of more or less useful gadgets at our disposal, sharing the good news of the gospel is easier and the effects more far-reaching than ever before. My dear young friends, perhaps the Lord’s encouragement to 'open [your] mouths' might today include 'use your hands' to blog and text message the gospel to all the world!"

Cultural & Psychological

Two years before that, a group of Twitter users referred to themselves as a "Twitter Stake" and used (and continue to use today) the hashtag #twitterstake as an indexing tool and way to connect "people of all ages and backgrounds [who] have embraced this technology", stated David Politis of Politis Communications.

Although my initial reaction to Twitter Stake was laughter, I quickly realized it wasn't funny but rather brilliant instead. The publicity efforts of the LDS Church to use and encourage members to also use social media is a world-reaching campaign. As stated above, 155,000 tweets related to General Conference were posted last October—but that number is small compared to the number of people the Church potentially reached on social media, including members and non-members.

Even though it was the "funny little word" on the bottom left of the TV screen that initially caught my attention, it was the Instagram users I follow that retained my attention:

Left: A Utah-based donut shop reached at least 403 people within 51 minutes.

Right: Deseret Book reached at least 274 people by 9 that evening.

Left:

A handmade clothing shop reached at least 321 people within 2 hours.

Right: A graphic designer, who created the Rhonna Designs App, reached at least 396 people with her own post within 27 minutes and at least 72 people who used her app to create their own memes about Conference. 

With just four Instagram posts within a 3-hour period, at least 1,394 people were reached.

And as Sunday's afternoon session began, there were already 32,670 #ldsconf hashtags.

As stated by Brooks, "With a legion of volunteer-developed LDS apps blazing the AppStore, a YouTube channel that draws four times more traffic than the Vatican's, and a web 2.0 savvy institutional site, Mormon.org, driven by individually uploaded member-profiles, the LDS Church and its US membership is probably the most digitally networked religious group in the world."

Facebook Ad

Ad Idea

Helping Solve the Puzzle of Autism, One Sibling at a Time

Audience Definition

Location: worldwide

I didn't realize it defaulted to the United States. If I was to re-do my ad, I would have the location be worldwide, as autism can affect all people.

Age: 16 and older 

Although I'm targeting siblings of all ages, I wanted the ad to be geared toward those 16 and older because the maturity level will better match my audience. 

Interests:

Family and relationships, Autism, Asperger Sndrome and more

Other Ad Ideas

A Support Group Connecting Siblings of Loved Ones With Autism

If you're a sibling of someone with autism, we're here to offer support.

Connecting with others that understand. They're not alone. You're not alone.

We understand what you're going through.

Sustainability

Energy

Our sustainable business, located in metropolitan Crystal City, is situated near the Potomac River. The river actually dissects the city, allowing our business to install underwater turbines to power energy. The Potomac River is relatively shallow but has depths ranging from 30 to 80 feet along the Three Sisters (District of Columbia area), which will be the ideal location to place the turbines.

In less deep areas, such as the Four Mile Run stretch of the river which empties into the Potomac River, low-head hydro turbines will provide enough energy to power lighting or other simple appliances. The river's average flow is about 6 feet per second, which is "enough to turn swimming upstream into a serious challenge" according to CBS News.

Similar to Chicago's Willis Tower, photovoltaic glass units, developed by Pythagoras Solar will also be a source of energy for our business. The solar units will replace a portion of the building's windows, preserving views while simultaneously producing energy. 

source

Travel

TouristEye

Plan your trip in seconds.

Provides you with:

• tips 
• things to do (local perspectives)
• restaurants
• wishlists

Landing Page     Discover

Add items to wishlists/clump multiple trips or different events under "My Trips"

Groupon
Get exclusive daily deals and save money on shopping, travel and more.

Search for getaways     Limited time only

 

• aids into impulse buying

Airbnb

Rent from people in over 34,000 cities and 192 countries.

• inexpensive for large groups
• allows for networking
• "insider"/local tips

graphic from June 2012

Facebook Plan

I plan to reach the audience of my Facebook page through uplifting posts about Autism, including photographs, videos, quotes and discussions. I will make the page compelling by keeping it visually attractive, paying close attention to the photos and videos posted, as well as making sure the content is simultaneously informative and educational for the audience. I will commit to posting every other day, according to the weekly outline below. For example, the first week of posts will be Mon., Wed., Fri., Sun., and the second week of posts will be Tues., Thurs., Sat., and so on.

Weekly Outline



Mondays: Meet Me Monday

• I will introduce my brother, Cody, on the first few Mondays, then I hope to feature other siblings with autism as I develop a better following.

Tuesdays:

• uplifting quote about Autism

Wednesdays:

• photo/graph/visual illustration about Autism

Thursdays:

• TBA - looking for suggestions

Fridays: Fridays Findings

• article about the latest findings on Autism

Saturdays:

• uplifting video about Autism

Sundays: Sibling Sunday

• discussion board: pose a question for discussion