Facebook Metrics

Overview

My posts for the last week were less engaging than posts in previous weeks due to the content—People responded in higher numbers to content that was personal, had a human interest and was visually appealing.

Again, my reach and engagement was higher with personal posts.

Page View Activites

Page "likes" were few at first then as content was posted and people engaged, "likes" increased.

I only had one "unlike" throughout the semester. I didn't have a steady increase in overall "likes", however, due to the type of Facebook page it is (community). If I was managing this page for business, I would push more personal content and encourage users to comment and share posts more. With that in mind, my new goal is to develop an interactive "fan" base—a community connecting with one another by way of the page.

I thought it interesting that I had page likes come directly from user searches (see image below). I always smiled when I had a page like from a person whose name I didn't recognize. It showed me that, even though this page was started for this class, if I continue to post content after school's out, I could very well reach a community who has a tie to autism.

I did my own search for "Autism" and was happy to discover that my page appeared in the search.

The most people one of my posts reached was more than 200.

Although I didn't have as much engagement as I hoped for, I did have a few comments and shares throughout the semester, mostly family members and close friends of my brother Cody.

Media Consumption

My day-to-day reach was staggered due to the content posted. When the numbers were high, it was due to a post that either had a photo or story of Cody ("Meet Me Monday") or was an inspiring image alongside an uplifting quote ("Wordless Wednesday").

Most people were reached by my posts from 9 a.m. to 9 p.m. I changed the times that I would post content often, trying to figure out the best time to post to get the highest reach/engagement. If I posted too early or too late, few were interested in engaging.

The post with the highest reach above was a "Meet Me Monday" where I provided a fun-fact about Cody alongside a photo of him.

The posts with the highest reach above were two "Meet Me Mondays" and an inspiring image ("Wordless Wednesday") alongside an uplifting quote.

Another engaging "Meet Me Monday" post

User Demographics

My fan base consisted mostly of women.

Most fans were from the U.S. and in Utah and its bordering states, as well as Oregon (where family members live). 

Summary Analysis 

All in all, my campaign plan went better than I initially thought. Because autism doesn't directly affect every person, I was weary on how well my page would do. I knew I would have a few limitations, the most apparent being how to get "likes" aside from family and friends, but I did my best with those limitations in mind.

One of my goals was to get people involved in conversation—I tried to do this with my "Sibling Sunday" posts where I posted a question for discussion. However, I found that people weren't interested in discussing their siblings, and the reason for that is due to the fact that most of the people who "liked" the page were family members who had similar stories as I did or friends who didn't have a sibling connection to someone with autism. 

The most apparent trends with my page were the high engagement level during "Meet Me Mondays" and other personal posts. People love to hear real-life stories, and I was able to engage more people when I included that human-interest element into my posts. 

With this information, if I am to continue this Facebook page, I will tweak the type of content I post to allow for this level of higher engagement. I was posting on an every-other-day schedule, trying to provide my audience with consistent information, however, I think it will be more beneficial and my reach will be larger if I post less (maybe once a week) but post personal stories and pictures instead. 

Assuming my audience will become more engaged by this, I will begin to share stories of others' loved ones, including their trials and triumphs and letting others know they aren't alone, as this was the goal I had in mind from day one.